What is a channel letter sign?
Channel letters are individually illuminated letters or graphics.
These types of signs are found everywhere. From shopping
malls to exterior store front identification, channel letters
are the best way to see your business name in lights.
Three Types of Channel Letters
The most common type is Standard Channel Letters. These
letters are made up of a U-channel base with colored
Plexiglas faces.
Reverse Channel Letters are the type that have metal faces
and returns (sides of letters) but have a clear plastic
backing. These letters are designed to be mounted an inch
or two away from the wall. At night, these letters create
a halo-lit effect.
The third type of Channel Letters is one with an 'open'
face. Though not actually open, the faces of these letters
are clear plastic with the balance of the letters built
just like Standard Channel Letters. This allows for the
raw neon to be seen, as well as the inside of the U-channel
letterform itself.
